2023 – Present

Head of Creative

• Leading the overall creative direction for JD Sports across digital, retail, and campaign platforms.

• Working with our agency partners to deliver the new Forever Forward brand platform and rebrand globally.

• Managing and mentoring a multidisciplinary creative & social content creation team.

• Driving brand consistency and innovation across global markets, with key focuses on APAC.

2020 – 2023

Creative Lead

• Building JD Sports’ first internal creative team. Turning an ecom studio into a mini creative agency.

• Delivering the concept to creation of major seasonal campaigns and product launches.

• Collaborated closely with marketing and e-commerce teams to align visual content with brand goals.

• Working with Partner brands to ignite their product in the world of JD by finding the middle ground of the brand’s identity & JD’s identity.

• Played a key role in evolving the creative presence of the JD brand.

2018 – 2020

Digital Designer

• Delivered high-impact digital assets across social, web, and email platforms

• Supported the rollout of online product campaigns and promotions

• Maintained consistent design standards aligned with brand guidelines

2016 – 2018

Junior Digital Designer

• Assisted in the creation of digital marketing content

• Contributed to the design of assets for web, mobile, and in-store displays

• Developed foundational design and technical skills within a dynamic team