In traditional marketing Christmas means 1 thing, Christmas Jumpers, Families of 4 and Christmas trees. But to the 99%, this isn’t their reality. Briefed to Uncommon Creative Studio’s, we set out to make a Christmas ad for all and this became the FAMILY Portrait.

Christmas is a time of rituals. Some conventional, many unique. Whether it’s big family dinners or a cheeky takeaway with the boys. Time away from work or late night shifts with friends you’d never have met otherwise. Christmas means different things to different people. The film is an authentic documentary of what this time of year means to people today — from talent to real people — the cast blends into one as we watch these different festival traditions unfold amongst numerous real families and friends.

I worked from briefing to creation alongside the team at Uncommon Creative Studio’s to bring this to life and then apply the creative to the campaign execution.

CREATIVE DIRECTION
ON SET DIRECTION
JD BRAND DIRECTION
CAMPAIGN EXECUTION

CLIENT JD Sports

CAMAPIGN CREDITS:

Campaign name: Family
Film title: The Family Portrait
Client: JD Sports
Creative studio: Uncommon

Production company: Love Song
Director: Saman Aminzadeh
Director: Elliott Power
Creative Director: Daniel Wolfe
Managing Partner: Kelly Bayett
Managing Director: Shirley O’connor
Executive Producer: Ellie Goodwin
Producer: John Bannister
Production Manager: Kelly Brown
Production Assistant: Joss George-Gilbert
Talent Liaison: Molly Bolton
Cast Coordinator: Jordan Maxwell
1st AD: Chris Mears
DOP: Norm Li
Production Designer: Bon Walsh

Assistant Art Director: Freddie Cassavetti
Costume Designer: Rhiannon Isabel
Costume Assistant: Katie Bryce
Location Manager: Kim Fenton
Casting: Coralie Rose
Casting Assistant: Daisy Moore
Manchester Service Company: SugarFree TV
Service Producer: Michelle O’Brien
Service Production Manager: Joe Vickers
Service Production Assistant: Maneeta Talwar
35mm Stock & Processing: KODAK

Editor: Fouad Gaber
Edit Assistant: Chris Day
Edit Producer: Caylee Banz
Edit EP: Kayt Hall & Ruth Minkley
VFX Lead Artist: Miguel Wratten
VFX Artists: Timo Huber, Olivia O’Neil, Danny Peoples
Colourist: Simone Grattarola
Post Producer: Lily Barron

Sound Engineer: Michael Haines
Creative Director (Audio): Anthony Moore
Producer: Beth Massey
Track: Jamie XX ‘Wanna’
Music House: THE HOGAN
Music Supervisors: Sean Hogan & Letizia Pacchioni