The launch of JD Sports’ new brand platform Forever Forward. Uncommon Creative Studio’s provided the strategy behind the annual narrative, The Energy of Youth. I was responsible for delivering the creative execution of the campaign & launch of the brand Platform.
This was a moment for us to shine a spotlight on youth culture on corner to corner, city to city, across the world. From Skating in Stretford Mall, basketball in Brooklyn, cafe’s in Kuala Lumpur, nights in Naples and Sol Radio in Sydney. This campaign celebrates the commonalities of youth across the world as well as the subtle differences that separate us.
CREATIVE DIRECTION
ON SET DIRECTION
JD BRAND DIRECTION
CAMPAIGN EXECUTION
CLIENT JD Sports
Localised Australian Content with Sol Radio
Localised Australian Content with Street Uni
CAMPAIGN CREDITS
European Shoot:
Head of Creative (JD Studio): Connor McManus
Creative Director (Uncommon Creative Studio): Shaun Savage
Lead Creative: Lucy Blackman
Senior Social Creative: River Fallon
Account Director (Uncommon Creative Studio): Sam French
Photo Team:
Photographer: Theo Cottle
Photographer Digi-Assistant: Tom Ortiz
Photography Lighting Assistant: Rami
Video Team:
Director: Karl Smith
DOP: Ryan Bunning
Social Team:
Social Content Creator: Tia Millington
Styling Team:
Lead Stylist: Rhiannon Isabel
Head of Styling (JD Studio): Jennifer Gladman
Production
Senior Producer: Holly Fitzpatrick
Production Assistant: Louis Maybury
Australian Shoot:
Head of Creative (JD Studio): Connor McManus
Creative Director (AndPeople): Alex Wu-Kim
Lead Creative: Lucy Blackman
Photo Team:
Photographer: Martin Brown
Photographer Digi-Assistant: Debbie Gaullio
Video Team:
Agency: AndPeople
Video Team: AW__Studio
Director: Aaron Bull
DOP: Matt Wilson
Production Team:
AndPeople
Senior Producer: Raeanne Chami
Malaysian Shoot:
Head of Creative (JD Studio): Connor McManus
Head of Creative (JD Sports South East Asia): Adrian Nunes
Lead Creative: Lucy Blackman
Photo Team:
Photographer: Martyn Leather
Photographer Digi-Assistant: Yensen Lee
Photographer Digi-Assistant: Bethany Partington
Video Team:
Director: Karl Smith
DOP: Ryan Bunning
Social Team:
Social Content Creator: Tia Millington
Production Team:
Wala Wala Pictures